Usually, the annual auto show in Detroit is reserved for serious offerings. Most auto makers use it to show off next-generation models or announce upcoming changes to their companies. However, Chevrolet knows how to keep things lighthearted and fun. Working in tandem with the upcoming LEGO Batman movie, Chevrolet brought a full-size LEGO Batmobile to the North American International Auto Show just for the sake of fostering a sense of imagination among the Detroit revelations.
The Batmobile was the result of a partnership between Chevrolet and FIRST LEGO League, A World in Motion, and even students from the Cody Rouge community in Detroit. Chevy sought to bring a sense of family and community to the project in order to strengthen bonds between the company, the people of Detroit, and other businesses, and building a LEGO Batmobile with them was just the kind of family-friendly project to keep everyone happy and excited. What’s more is that the 17-foot-long vehicle actually drives and offers features like Apple CarPlay and hands-free calling!
The full-size LEGO Batmobile will also be getting its own commercial spot in Chevy’s “Real People, Not Actors” ad campaign, featuring LEGO minifigures who talk about what kind of person would drive the Batmobile. We all wish that we could go buy one of these for ourselves, even if there was some assembly required.