At Dick Beard Chevrolet, we love a challenge, especially if it’s a challenge that benefits our community. Take, for instance, the Pan-Mass Challenge, an amazing, organized bike-a-thon that aims to raise money for potentially life-saving cancer research. This year one of our very own employees is participating in the challenge, where their goal was to ride across the Commonwealth of Massachusetts.
The Pan-Mass Challenge was founded in 1980. Each year, it sends 100% of the funds raised straight to the Jimmy Fund, which collects funds for Boston’s Dana-Farber Cancer Institute. In the last few decades, the Pan-Mass Challenge has become an increasingly popular fundraiser, and has garnered the support of bicyclists, volunteers, and sponsors from all over the country. The three-day event relies heavily on the time and commitment from a team of thousands of volunteers who man water stops, first-aid stations, and more. The cyclists who ride in the Pan-Mass Challenge will raise anywhere from $600 to $7,800 each—and get pretty fit in doing so, too.
Last year, the Pan-Mass Challenge successfully raised $47 million. We’re excited to watch this fundraiser continue to grow, and happy to support someone who is out there riding to make a difference.
Usually, the annual auto show in Detroit is reserved for serious offerings. Most auto makers use it to show off next-generation models or announce upcoming changes to their companies. However, Chevrolet knows how to keep things lighthearted and fun. Working in tandem with the upcoming LEGO Batman movie, Chevrolet brought a full-size LEGO Batmobile to the North American International Auto Show just for the sake of fostering a sense of imagination among the Detroit revelations.
The Batmobile was the result of a partnership between Chevrolet and FIRST LEGO League, A World in Motion, and even students from the Cody Rouge community in Detroit. Chevy sought to bring a sense of family and community to the project in order to strengthen bonds between the company, the people of Detroit, and other businesses, and building a LEGO Batmobile with them was just the kind of family-friendly project to keep everyone happy and excited. What’s more is that the 17-foot-long vehicle actually drives and offers features like Apple CarPlay and hands-free calling!
The full-size LEGO Batmobile will also be getting its own commercial spot in Chevy’s “Real People, Not Actors” ad campaign, featuring LEGO minifigures who talk about what kind of person would drive the Batmobile. We all wish that we could go buy one of these for ourselves, even if there was some assembly required.